KeywordFirst Named a Top PPC Agency – 2016

KeywordFirst Named a Top PPC Agency – 2016

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I wanted to share some great news we just learned this week!

Clutch Announces the Top Pay Per Click Agencies of 2016

Oct 11, 2016

The research recognizes 15 outstanding firms with proven records of client satisfaction.

WASHINGTON, October 11, 2016 — Clutch released its annual report on leading Pay Per Click (PPC) agencies. The publication evaluates PPC agencies from the US, Canada, and England, taking into consideration their level of focus on PPC advertising and client feedback about their work.

The top PPC companies for 2016 are: JumpFly, Straight North, CPC Strategy, Page Zero Media, KeywordFirst, eMarketing Concepts, TopSpot Internet Marketing, 180Fusion, Directive Consulting, Promodo, Be Found Online, Anvil Media, ClosedOpp, OptFirst Internet Marketing, and Big Oak Studios.

“Pay per click advertising is a highly effective marketing tool, but it also can be very expensive and time-consuming if done haphazardly,” said Sean Huang, a business analyst at Clutch. “The firms highlighted in our research have demonstrated both their expertise in PPC and their commitment to clients’ success, ensuring that buyers do not fall victim to wasting resources.”

These companies were selected based on quantitative and qualitative factors. Clutch analysts interviewed the companies’ past clients to learn how the firms approach challenges, develop strategies, and execute customized reports. The research process also includes evaluating the companies’ market presence, level of experience in the PPC industry, public recognition, and technical certifications.

Clutch’s research in search engine optimization (SEO), PPC, and search engine marketing (SEM) is ongoing, and we encourage interested companies to apply to get listed and be included in future coverage.

About ClutchA B2B ratings and reviews firm in the heart of Washington, DC, Clutch connects you with the agencies and software solutions that can help you enhance your business and meet your goals. Our methodology maps agencies and software solutions based on consumer reviews, the type of services offered, and quality of work.

Nuts & Bolts: Four Strategies for Winning Top Spots in Google AdWords

Nuts & Bolts: Four Strategies for Winning Top Spots in Google AdWords

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When Google announced changes to its search engine results page (SERP) earlier this year, marketers immediately began re-evaluating their digital advertising programs. Like highly trained athletes who were suddenly competing with a new set of rules, marketers wondered if they could learn and adjust to the new playing field fast enough.

The net effect of Google’s changes is there is now 30% less advertising opportunity on the SERP. As we said in a previous post, in any contest, who remembers the competitor who finished outside the top spots?

In this “Nuts & Bolts” post, we explain Google’s recent changes and how they affect your campaigns, then we look at four strategies you can use to capture a coveted top position or use other options to bolster your ad’s visibility.

View the slides below from our workshop. For a more in-depth discussion, read the MarketingProfs article “How to Win a Spot on the PPC Podium in the Olympics of Search,” and the posts in our blog series about Google AdWords.

SPOTLIGHT: Unraveling Your Marketing Mix Mysteries

Spotlights

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Sherlock Holmes possessed an inimitable ability to quickly scan a crime scene rapidly, see beyond the obvious and, through his famous deductive reasoning, discover the truth of what had transpired.

What if you had Holmes-like capabilities to crack the mysteries of your search advertising performance? Analytics can help.

As I describe in an article on MarketingProfs, “Five Ways Google Analytics Turns You Into the Sherlock of Paid Search,” basic analytics like those you get with Google AdWords show you how effective your digital marketing efforts are in driving traffic to your website or landing pages.

That’s elementary. Using a dedicated analytics application, you can uncover the behaviors of visitors once they reach your site, providing you with valuable clues about how well your paid search campaigns are working. In other words, you discover the campaigns that turn browsers into buyers.

Read “Five Ways Google Analytics Turns You Into the Sherlock of Paid Search” to learn more.

Donning a checked cap, curved pipe in hand, is optional.

SPOTLIGHT: Marketers, Learn How to Hit a Mobile Target

SPOTLIGHT: Marketers, Learn How to Hit a Mobile Target

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CommPRO LogoMany action movies entertain us with thrilling chase scenes. We dodge and weave along with the heroes and villains as they leap from a galloping horse to a speeding vehicle – or from vehicle to horse. We marvel at their prowess in hitting that moving target.

As marketers, we need to acquire or develop a similar ability to hit a moving target while operating at high speed. In our case, that “movement” comes not from stallions and V8 Mustangs, but from mobile devices.

Now that the volume of searches conducted on mobile devices has overtaken those on the desktop, marketers must understand the driving factors such as video consumption, the customer experience and content presentation. What’s more, marketers need to know how to apply analytics to improve their ability to reach their target audiences while they’re on the move.

These are the points I covered in an article on CommPRO, Before Shooting for Video Marketing Success, Learn to Hit a Moving (i.e., Mobile) Target.” Unbuckle your seatbelt and jump over there to learn more.

SPOTLIGHT: Think before Leaping

Spotlights Video

Chief Marketer logoRight now, in some industries, paid-video search campaigns are hotter than the spark trail of a soaring Roman candle. Several factors are driving digital marketers to explore paid video – from the increase in competitiveness and cost of traditional paid search to the huge growth in mobile viewing.

There’s no question that savvy marketers can capitalize on the opportunity to capture new and larger audiences with video marketing campaigns.

But are they right for you and your business?

In an article on Chief Marketer, “Think Before You Leap Into Paid Video Search,” I suggested three ways you might proceed with paid video:

  • Wait for the right time for you and your customers
  • Proceed slowly and cautiously, at a pace that avoids major gaffes
  • Run campaigns as quickly as possible; the Internet moves so fast any mistakes will be behind you quickly

Without knowing more about your organization’s goals, I can’t advise you on which strategy is best for you right now. However, I can – and do – offer guidance on how you can evaluate which approach to take. Check out the article on Chief Marketer and leave a comment below with your thoughts on the value of paid video search.

Knowing What to Look for to Improve Digital Marketing in Retail

Analytics Retail Analytics Spotlights

The-Marketing-ScopeYou’ve created a new digital marketing campaign for one of your products, complete with several ads that are driving traffic to a spiffy new landing page. You need a strong conversion rate to boost this quarter’s sales.

Is it working? How can you tell? If it’s not performing as well as you hoped, do you know what elements to tweak? And since mobile devices are now driving more than half of online searches, what is the on-page experience that visitors encounter when they hit your new landing page? Do you need to make different changes for your mobile visitors than people viewing on desktop computers?

In the fast-paced, quarter-to-quarter world of retail, this is a very real scenario. Eric Vidal, Editor & Chief Content Officer of The Marketing Scope, joined me to talk about “Why Digital Marketing Analytics Is Important for Retail Sales.” This video is part of the “Marketing Mash” series produced by Vidal.

We talked about how to use analytics to spot when something is going right, or maybe when something is going wrong. Once you understand what to look for and how to use that information, you can take action to optimize your campaigns from end to end.

SPOTLIGHT: Becoming a Digital Advertising Champion

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MarketingProfs logoDo you remember anyone who won an Olympic gold medal? Of course you do. Depending on your age, you might recall Bruce (now Caitlyn) Jenner (decathlon 1976), Joan Benoit Samuelson (1st women’s marathon, 1984), the Dream Team (USA men’s basketball 1992) or Usain Bolt (100 and 200 in both 2008 and 2012).

I certainly have some vivid memories of Olympic champions. Now, can you tell me who finished fifth? In any event … in any year. Can’t do it, can you?

Much the same can be said about search engine results. If your digital ad is not in one of the coveted top 3-4 spots in Google results, you might as well not be in the race.

In a recent article on MarketingProfs, “How to Win a Spot on the PPC Podium in the Olympics of Search,” I give tips that can help you be a medalist in the competitive digital advertising contest. Check it out to learn how to be strategic with your ads and messaging, get more specific with targeting, and take advantage of shopping improvements.

You may not make it onto a Wheaties box, but you’ll definitely improve your chances of bolstering your bottom line. Read the full article on Marketing Profs.