SPOTLIGHT: Unraveling Your Marketing Mix Mysteries

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Sherlock Holmes possessed an inimitable ability to quickly scan a crime scene rapidly, see beyond the obvious and, through his famous deductive reasoning, discover the truth of what had transpired.

What if you had Holmes-like capabilities to crack the mysteries of your search advertising performance? Analytics can help.

As I describe in an article on MarketingProfs, “Five Ways Google Analytics Turns You Into the Sherlock of Paid Search,” basic analytics like those you get with Google AdWords show you how effective your digital marketing efforts are in driving traffic to your website or landing pages.

That’s elementary. Using a dedicated analytics application, you can uncover the behaviors of visitors once they reach your site, providing you with valuable clues about how well your paid search campaigns are working. In other words, you discover the campaigns that turn browsers into buyers.

Read “Five Ways Google Analytics Turns You Into the Sherlock of Paid Search” to learn more.

Donning a checked cap, curved pipe in hand, is optional.

Spotlights

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